176 - Turning Marketing Tools into Small Business Triumphs

Thomas Watkins

Published on: 05/03/2026

In this episode of Product Led Growth Leaders, host Thomas Watkins interviews Mark Roesler, President and Chief Revenue Officer of HubSpark. They discuss how HubSpark empowers small businesses—especially tradespeople like plumbers and electricians—by simplifying digital marketing and SEO. Mark explains HubSpark’s shift from a freemium to a paid model to support a lucrative affiliate program, making the platform affordable and integrated.